Fox ClockFox Clock
  • We are a Bristol based company helping businesses with their social media management by deploying result-driven services such as social strategy, content production, community management, paid social advertising, influencer marketing, and more.
    SOCIAL MEDIA FOR ALL BUSINESSES
  • Cunningness of a Fox, Timed like a Clock
    Some businesses see it as the Holy Grail, the answer to all their problems, a magic wand that will cure all that ails them and physically force new customers to buy their products. Others see it as a fad, a nuisance, a medium to only engage with grudgingly.
    The truth lies in the middle. Social Media is a tool. It’s a microphone. It’s a comment card. It’s a round table. It’s a billboard. It’s a therapist’s office. It can be many things, which is why Social Media is such a wonderful tool for brands. But it’s not magic.
    “Social Media is a tool. It’s a microphone. It’s a comment card. It’s a round table”

Reason #1: Increase Brand Recognition & Trust

The reality today is that prospects do research online before making buying decisions.  Where do they look?  Of course, Google is one of the top sites to search, but many are also turning to Facebook and other social media networks to see if a company is established there.

There are 3 likely outcomes when prospects look for you online:

  1. They don’t find anything and immediately lose trust.
  2. They find your social media profiles, but they aren’t active.  Again, you’ve lost a few trust points.
  3. They find your social media profiles, see that you’re active, and learn more about the culture and values of your business.  This leads to increased trust and more brand recognition because social media gives you the opportunity to connect with prospects on a deeper level.

Reason #2: Increase Visibility in Google

As mentioned above, your prospects are already searching in Google to find information about your business.  One of the benefits of setting up profiles in social media is that it allows you to blanket the first page of Google with web pages you control.

For example, search your company name and review the first page of Google.  If you have a Facebook page set up then chances are good that page is ranking on the first page.  If you also have a LinkedIn and Twitter page then those are also ranking.  The more pages you control in the search results the better because it increases the chances a prospect will click on one of your pages.

Plus, social media marketing can help improve your website’s search engine rankings for other non-brand keywords.  Social media gives your website more exposure, which leads to more links from other websites, which in turn can boost your rankings.

But social media marketing is not just about driving traffic to your website…

Reason #3: Increase Website Sales Conversion Rates

We already mentioned above how social media marketing allows your brand to connect with prospects on a deeper level than other channels like advertising.  In other words, social media gives your business a personality, which can naturally lead to more brand loyalty and higher sales conversion rates.

Plus, isn’t social media by default social proof?  When users follow, like, and share your updates, then that is social proof that other people know, like, and trust your business.

Finally, social media is a great tool for following up with prospects and customers to keep your business top of mind.  We all know the importance of follow-up in the sales process and social media is another channel to stay in touch with prospects.

Reason #4: Increase Customer Retention & Referrals

Of course, let’s not forget about the importance of following up with our customers!

By using social media to stay top of mind with customers, you’ll naturally increase retention, repeat purchases, referrals, and online reviews.  Need we say more? 🙂

Reason #5: Establish More Partnerships

First, we already mentioned the fact that your prospects are researching your business online.  Well, it shouldn’t come as a surprise to hear that potential partners are doing the same thing…

Therefore, social media can either help or hurt your chances of forming referral partnerships.

Second, potential partners are more receptive to the idea of sharing content (articles, webinars, videos) than forming a referral partnership.  It’s just a lot easier and less risky to share content.  Then once you’re working together it’s a more natural transition to discuss referrals.

Of course, this strategy relies on content, but that’s no problem if you’re already active on social media.

Reason #6: Diversify Your Marketing

Last but not least, businesses need to use social media marketing as a way to diversify.  If your business is currently relying on just one or two marketing tactics, then you’re extremely vulnerable!

We all have heard stories of Google updates wiping out a business that used to be ranking high in the search results.  Advertising will continue to get more and more expensive as new competitors with deep pockets enter the market.  Email marketing isn’t getting any easier with all the spam filters and gmail automatically sorting emails.

Our point is that no one tactic is safe.  The only path to long-term success is by diversifying your marketing strategy to include tactics like social media.

  • We've spent 9 years working dusk till dawn in social media marketing, spanning nearly every category. It's in our blood. Our breadth and depth of experience says we may have walked a few miles in your boots. Take a look at where we've been. Join us on the trail ahead.

OPS CENTER

FOX CLOCK
3 – 4 CHARNWOOD HOUSE
MARSH ROAD
BRISTOL
BS3 2NA
UK

Tel: + 44 (0) 117 939 33 33   |   info@foxclock.co.uk

A social media management company with a concentration on increasing sales revenue and ROI. We also handle web design and search engine marketing.

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